Market prospects of private tailored clothing

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Market prospect of private tailored clothing:

Clothing customization has a good prospect. According to the Analysis report on Market Foresight and Investment Strategy Planning of China’s Clothing Design Industry, with the gradual improvement of consumers’ understanding of customization, consumption upgrading and changes in consumer demand to promote the upgrading of the clothing industry, customization will become an inevitable trend in the development of brand clothing.  However, not just any enterprise can do high-end customization, in addition to high price and expensive materials, pure manual production and other hard factors, more is the defect in soft power.

The whole format of domestic customization is still very immature, there is no business model, not to mention industrialization, is still in the initial stage of development.  However, in today’s “ready-to-wear” era, a lot of people are more and more like customization, customization also began to extend to the low-end.  The performance of China’s garment industry was not good last year, which actually means that the industrial upgrading period has arrived.  Consumption upgrading and consumer demand changes promote the clothing industry must upgrade.  In this context, custom clothing brands have more room for growth.

Steps for garment customization:

Step 1: Measure the body

According to the existing clothing styles, style selection and try on, after determining the favorite style, experienced old tailors began to measure the body.  One of the purposes of tailored suits is to make the suit fit as much as possible, so the measurement is a key step.  During the nearly 20-minute measurement process, the veteran tailor takes precise measurements of every part of the body to ensure the tailored suit fits the customer’s skeleton structure and does not have any wrinkles when worn.  If there was a problem where the shoulders were not the same height, or the arms were not the same length, the old tailor would make detailed notes. These are all taken into account in the tailoring process in the future, and a tailored suit will solve these problems perfectly.

Step 2: Choose fabric

Wool and cashmere are the most commonly used fabrics for suits. Generally, formal suits use wool as the main fabric. Such fabrics have delicate fibers, soft and comfortable feel, good gloss and drape, and the garments made of them are noble and elegant.  However, with the change of times and the replacement of fashion, cotton, hemp, silk, velvet and even many chemical fibers and high-tech materials are gradually applied to the fabrics of suits, which not only enrich the wear ability of clothes, but also give us more choices.  Whether it is domestic, imported fabrics, and even top brands of suit fabrics can be purchased.

Step 3: Communicate

Communication with the designer is a key step in tailoring a suit.  In the communication with stylist like chat, the designer will understand the customer’s occupation, interests, tailored suit, etc., the main purpose of the customer standing and walking posture is in the process of chat and measurement through the careful observation, combined with quantity body after detailed data, designers and clients to discuss and determine the final design and fabrics.  Once you’ve decided on the style and material, you can work out the details of the suit.  Do not ignore the choice of details, cuff links, embroidered words and other details often play the most eye-catching role, but they are also the best sign of the quality of a suit, should be carefully selected.

Step 4: Try it on

After early communication, we will produce a semi-finished suit with only one sleeve, which is the wool embryo of the whole suit. At this time, you need to try it on, so that our master can make more accurate modifications on some details, including the size and the customer’s sense of self-comfort.  Keep in mind that fit is a subjective relative concept,

Therefore, our standard for fitting must be that customers feel comfortable and comfortable, rather than we say that fit is fit, not like this, just think of a suit that you feel uncomfortable wearing, how can you suit him?  Is not suffering ah.  Ha ha, this point, we and a lot of domestic custom shop is different.  The definition of fit is always comfort first.

Step 5: Ready-to-wear

After more than 300 processes, a suit that completely belongs to you is customized.  Only in this moment will you truly know what perfection is.  Perfect cut, perfect workmanship, perfect detail, a bespoke suit is like a second skin, perfectly fitted, and reveals a man’s temperament and taste to the maximum.  Bespoke suits can be addictive, and everyone wants to add a few perfect suits in different styles to their wardrobe after their first enjoyable experience.

Precautions for clothing customization:

[Custom style]

According to the customer’s selected style picture according to its size customization, or according to customer requirements for its body design.  Basically most of the styles can be made.

[Processing time]

Usually, the custom-made clothes can be delivered in three weeks.  If there is an extremely complex embroidery design, it will take more time and lead time will vary depending on how long it takes.  If it takes thousands of hours, it usually takes two to three months to deliver.  However, in special circumstances can be rushed, but the price may be moderately increased.

[Custom price]

Bespoke clothing is certainly more expensive than ready-to-wear, and at least three times more expensive.  The big brands will be more expensive.

[Advantages]

The biggest advantage of customization under big brands is that you can order the clothes you want and the effect you want to achieve, of course, this is built on your financial resources.  For example, high-end brands like NE·TIGER also make individual tables for customers to achieve the best results.

[Custom program]

If you want to customize the clothes of the brand, then, as soon as you have the idea of customization, customization has already begun.  Generally speaking, customers usually need 2-3 weeks to discuss the style with the designer and complete at least 3 fitting work;  Then came the tedious work of fitting and revising.  Some custom shops have simplified the process to the point of time, but this must also include at least one fitting.

Africlife Brand will gradually improve the private ordering in foreign markets on the basis of the private ordering in domestic market.  But due to the factors of the international market, so need the customer to choose good style, provide their own 3 D measurement , after receiving the customer personal customized measurement, will modify paper pattern specifically for customers, in strict accordance with the customer’s 3 d size, modify your own board system, through the three-dimensional model fitting, repeated revision, strive to create a perfect our god’s personal customized apparel.  Look forward to your consultation, to provide you with the best quality service and the most perfect tailored clothing.


Post time: 20-09-21