Under the current international market, why to develop clothing customization?

At present, the global epidemic has not been effectively brought under control, the world economic recovery is unstable and unbalanced, and the layout of the international industrial chain and supply chain is undergoing profound adjustments. China's foreign trade is still facing an intricate external environment.At the same time, we should also recognize that the Chinese economy has strengthened and improved while maintaining stability. We have adopted a combination of measures to maintain stability in our foreign trade policies. New forms and models of business are flourishing, and foreign trade enterprises are becoming more resilient.

Based on the new stage of development, the new concept of development and the new pattern of development, we will do our best to keep the basic share of foreign trade and foreign investment stable, firmly promote innovative development of trade, and give priority to the implementation of the three major plans for optimizing imports and exports, integrating trade and industry, and unimpeded trade, so as to promote high-quality development of foreign trade.

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With the increasing individual preferences and diversified needs of the consumption of clothing categories, the customization of clothing is certainly promising, and the large-scale customization business has gradually become a business model for the production enterprises and brand companies to improve their market competitiveness.

Mass customization, divided into "mass" and "custom" two parts, the mass is the mass production assembly line, custom is the personalized customization, mass production and customization is a pair of contradiction, until the field entered the era of mass production, this contradiction was solved, highly personalized production.

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Why do you need custom clothing?The social development needs, the prospect of clothing customization, the younger consumer group, the new consumption pattern, the industry reform, the rise of the era of "We Media", the segmentation of the field, the face of the era trend is obvious.Therefore, accelerating personal customization is the most promising development of the current garment industry.

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Personalized customization refers to that customers get involved in the production process, configure the specified elements to the specified products, and then users get their own customized products with strong personal attributes or other products or services that match their personal needs, which gradually expand in the customization category of the clothing industry.

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Intelligent, efficient, quality, moving.With consumers as the core, a variety of fabric selection cost-effective, free design scheme, tailored, more fit, intelligent system, online services, 108 custom process, wholeheartedly to create a benchmark in the field of clothing.Intelligent workshop, custom assembly line operation.

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We introduced the Japanese automatic cutting machine system, after the completion of the volume, all the data are automatically processed by computer, automatic printing, automatic typesetting, automatic cutting, into the assembly line production.With the gradual improvement of consumers' understanding of customization, the upgrading of consumption and the change of consumer demand promote the upgrading of clothing industry, customization will become the inevitable trend of the development of brand clothing.However, not any enterprise can do high-end customization, in addition to the high price, expensive materials, pure handmade and other hard factors, more in the soft power of the defects.The whole business form of domestic customization is still very immature, with no business model and no industrialization, and it is still in the primary stage of development.However, in today's "ready-to-wear" era, many people are more and more fond of customization, customization has also begun to extend to the middle and low end.Last year, the performance of China's garment industry was not good, which actually means that the industrial upgrading period has arrived.The upgrading of consumption and the change of consumer demand promote the upgrading of clothing industry.In this context, custom clothing brands have more room for growth.


Post time: 15-06-21